2024

Click the image below to download the winners book.

Partnership

Best charity, NGO or NFP programme
Gold – Barclays and Refuge
Gold – Marie Curie, Superdrug and Savers
Silver – Only A Pavement Away and The Hilton
Silver – SoftServe and Superhumans Center
Bronze – Blueprint for All and Deloitte
Bronze – School Food Matters and Whole Kids, a project of Whole Foods Market Foundation

 

Best educational programme
Gold ­– Team GB and ParalympicsGB with Hark
Silver – Dove Self-Esteem Project and UNICEF
Silver – The Rail Industry and The Scouts Association
Bronze – CGI UK Ltd and Local London Careers Hub
Bronze – Premiership Rugby with Central YMCA, The CVC Foundation and East Head Impact
Highly commended – Cisco UK and Ireland with Connectr

 

Best environmental or sustainable programme
Gold – CGI UK Ltd and Local London Careers Hub
Silver – Springer Nature and Giki
Silver – WRAP with Hark and Radley Yeldar
Bronze – Booking.com and UN Tourism
Bronze – Coca-Cola Türkiye and Linkus PR

 

 

Best arts and culture programme
Gold – Foundation for Future London and Westfield Stratford City

 

Best pro-bono work for a charitable, social or ethical cause
Gold – Lightyear Foundation and ApotheCom
Bronze – Cargill Türkiye and Linkus PR

Best sports and leisure programme
Gold – Premiership Rugby and Gallagher UK
Silver – Youth Sport Trust and Lidl Ireland
Bronze – Lyca Mobile and West Ham United FC

 

Sponsorship

Best sponsorship activity to support or develop a corporate reputation
Gold – L’Oréal Men Expert and Movember
Silver – Macmillan Cancer Support and Santander

 

Best alignment of brand values through a sponsorship activity
Gold – L’Oréal Men Expert and Movember
Bronze – Macmillan Cancer Support and Santander

Most effective sponsorship of a single event
Gold – FIFA Women’s World Cup and McDonald’s with Red Consultancy

Corporate social responsibility

Best CSR activity or programme to support or develop a corporate reputation

Gold – Sky
Silver – BSI and Burson
Silver – TUSAS Engine Industries
Bronze – EPAM Systems
Bronze – Samsung Electronics UK and We Are Futures
Highly commended – Charter Walk Shopping Centre and Shoppertainment

Best alignment of brand values during a CSR programme
Gold – Aldi, Team GB and ParalympicsGB with Hark
Silver – Boots Soltan and Macmillan Cancer Support
Bronze – Intellias UnSEEn Inclusivity Days 
Bronze – Kaplan International and Plan International UK

 

Best community involvement during a CSR programme
Gold – The Rail Industry and The Scouts Association
Silver – Coca-Cola Türkiye and Linkus PR
Silver – WWF, Aviva and the RSPB Save Our Wild Isles Community Fund
Bronze – AstraZeneca and Plan International UK
Bronze – Department of Culture and Tourism Abu Dhabi
Bronze – M&G plc and The Talent Foundry

Best engagement of an internal audience in a CSR programme
Gold – Marie Curie, Superdrug and Savers
Silver – Cisco UK and Ireland with Connectr
Silver – Springer Nature

Most innovative collaboration
Gold – Rise, championed by ICAEW with The Talent Foundry
Silver – Charter Walk Shopping Centre and Shoppertainment
Silver – Dove Self-Esteem Project and UNICEF
Bronze – Movember and Pringles

 

Best foundation
Gold – Poundland
Silver – Avon and The NO MORE Foundation with Red Consultancy
Bronze – Elite Hotels and Hearing Dogs for Deaf People

Time

Most effective one-off campaign
Gold – Lovehoney and Macmillan Cancer Support
Silver – The Rail Industry and The Scouts Association

 

Most effective long-term commitment
Gold – British Airways
Gold – Marie Curie, Superdrug and Savers
Silver – Cancer Research UK and Slimming World
Silver – Dell Technologies and The Talent Foundry
Silver – Premiership Rugby and Gallagher UK
Bronze – AllClear and Stroke Association

Communication

Best internal communications
Gold – Marie Curie, Superdrug and Savers
Silver – Maxeon Solar Technologies and Burson
Silver – Philip Morris International
Bronze – Springer Nature

 

Best PR and external communications
Gold – Marie Curie, Superdrug and Savers
Silver – Auto Trader

Process

Best collaborative approach
Gold – Essity, Haleon, Kimberly-Clark, Tesco and Unilever with In Kind Direct
Gold – first direct and Shelter
Silver – City Harvest and London Early Years Foundation
Bronze – Team GB and ParalympicsGB with Hark

Grand prix

Winner – Marie Curie, Superdrug and Savers