2016
Type
Best arts and culture programme
Gold – The Children’s Society and Hampstead Theatre
Silver – HighTide Theatre and Lansons
Bronze – NatWest and Southbank Centre with support from M&C Saatchi
Sport & Entertainment and SPEED Events
Highly commended – KPN, N=5, Born05, CS Digital Media, Digined,
Mindshare, Fresh Bridge and Rijksmuseum
Highly commended – UBS and Annie Leibovitz
Best charity, NGO or NFP programme
Gold – Channel 4, Scope, MediaCom and 2LE Media
Silver – Barrie Wells Trust
Silver – NatWest and The Prince’s Trust
Silver – Vision Express and the Stroke Association, with Tonic
Communications
Best pro bono work for a charitable, social or ethical cause
Gold – Deloitte, the Alzheimer’s Society, Mind and Prostate Cancer UK
Silver – Living Group and Christ Church Primary School
Best educational programme
Gold – FTI Consulting and the Citizenship Foundation
Silver – Channel 4, Scope, MediaCom and 2LE Media
Silver – Pop Up Projects CIC and Linklaters LLP
Bronze – BP Educational Service and EdComs
Highly commended – OMV Group, Siemens, Borealis, Microsoft,
ÖBB and RHI
Best environmental or sustainable programme
Gold – Primark
Bronze – Veris Strategies and Melton Foods
Highly Commended – P&G with Ketchum
Best sports and leisure programme
Gold – Deutsche Bank and Sported
Bronze – Coca-Cola Great Britain and Synergy
Bronze – IBM with Ketchum
Highly commended – McDonalds, Red Consultancy, Leo Burnett London
and Aiken PR
Best combined programme
Gold – Women Ahead and Ricoh UK
Highly commended – Edison SpA, Alessandro Rosso Group, Bonsaininja,
Piano B, My Events and Havas Worldwide
Time
Most effective long–term programme
Gold – Dentsu Aegis Network and GlobalGiving
Silver – HighTide Theatre and Lansons
Silver – NatWest and The Prince’s Trust
Bronze – Deutsche Bank and Globe Education
Highly commended – Élan Hair Design
Sponsorship
Best sponsorship activity to raise brand awareness
Gold – Edison SpA, Alessandro Rosso Group, Bonsaininja, Piano B, My
Events and Havas Worldwide
Best alignment of brand values through a sponsorship activity
Gold – KPN, N=5, Born05, CS Digital Media, Digined, Mindshare, Fresh
Bridge and Rijksmuseum
Bronze – Edison SpA, Alessandro Rosso Group, Bonsaininja, Piano B, My
Events and Havas Worldwide
Most effective sponsorship of a single event
Silver – Jaguar and CAA Sports Consulting
Silver – Macmillan Cancer Support and Marks & Spencer
Most innovative sponsorship activity
Bronze – Edison SpA, Alessandro Rosso Group, Bonsaininja, Piano B, My
Events and Havas Worldwide
Corporate social responsibility
Best CSR programme to raise brand awareness
Silver – P&G with Ketchum
Best alignment of brand values during a CSR programme
Gold – Aldermore Bank plc and Visionpath Education
Gold – Police Mutual
Best community involvement during a CSR programme
Gold – Costa Coffee
Bronze – Deutsche Bank and Sported
Highly commended – SGN Ltd and Seamab School, Kinross
Best collaboration for a single event
Gold – Land Rover, The International Federation of Red Cross and Red
Crescent Societies and The Born Free Foundation
Silver – Macmillan Cancer Support and Marks & Spencer
Highly commended – Barrie Wells Trust
Highly commended – RBS
Most innovative collaboration
Gold – Macmillan Cancer Support and Nationwide Building Society
Silver – National Grid alongside Public sector & utility companies
Bronze – Camden Town Unlimited, Mayor of London and HS2
Highly commended – Barrie Wells Trust
Highly commended – Samsung Electronics UK
Communication
Best stakeholder communications
Gold – Veris Strategies and Westfield Europe Ltd
Best internal communications
Silver – Cisco Systems Inc and internal groups
Silver – RBS and The Leith Agency
Best PR and external communications
Gold – MasterCard with Ketchum
Silver – Ella’s Kitchen ( Down Town Babby)
Bronze – Ella’s Kitchen (Averting a Recipe for Disaster & Hungry Peter Pan)
Bronze – Land Rover, The International Federation of Red Cross and Red
Crescent Societies and The Born Free Foundation
Best evaluation
Silver – Samsung and EdComs
Process
Best collaborative approach
Gold – Camden Town Unlimited, Mayor of London and HS2
Gold – Primark
Silver – Channel 4, Scope, MediaCom and 2LE Media
Silver – HighTide Theatre and Lansons
Silver – Women Ahead and Ricoh UK
Best execution
Gold – Channel 4, Scope, MediaCom and 2LE Media
Silver – Cisco Systems Inc and internal groups
Bronze – RBS, NatWest, Ulster Bank, Royal Bank of Scotland and PNE Group
Best management of a programme
Silver – Cisco Systems Inc, Levi’s Stadium Management Company, Freeman XP
Communications,G5 Talent Management and Cisco internal groups
Silver – Amazon and In Kind Direct
Special awards
Best team effort
Channel 4, Scope, MediaCom and 2LE Media
Grand Prix
Primark