Ketchum, World Hepatitis Alliance and World Health Organisation: Rethinking Hepatitis
Best charity, NGO or NFP programme
Concerned the fight against hepatitis wasn’t getting the attention it needed, the WHO and WHA took drastic action to raise awareness of this devastating
disease. With clever use of social media, partner Ketchum created World Hepatitis Day, a remarkably successful campaign that, according to one
judge, “Delivered world class ambassador engagement.”