With a 300-year pedigree of supporting the arts, private bank and wealth manager Coutts made for an ideal headline sponsor of the National Portrait Gallery’s Grayson Perry: Who Are You? exhibition. Perry’s creation, featuring individuals who embody potent aspects of British identity, resonated well with Coutts’ own philosophy of balancing traditional values with the challenges and surprises of contemporary life. Coutts masterfully used its association with the exhibition to highlight its specialist interests – investing through art and philanthropy – while also championing the important role of the arts in the economy. With almost 300,000 visitors attending the display, 99% of whom rated it as excellent or good, the exhibition was a tremendous success. One of the judges said “The impact of this project has been colossal”. It stood as a proud testament to the strong partnership between Coutts,the National Portrait Gallery.

 

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