Winners
Focus
Best arts-centred corporate sponsorship activity
- Gold - Lansons Communications sponsorship of HighTide Festival Theatre
- Silver - BT Art Boxes in association with ChildLine
- Bronze - Sharwood's sponsorship of Traders Unpacked Festival at Royal Museums Greenwich
Best charity-centred corporate sponsorship activity
- Gold - LV= partnership with The Lord's Taverners and SOS Kit Aid
- Silver - TelecityGroup and multiple charities
Best sports-centred corporate sponsorship activity
- Gold - The Hitz Programme partnership between Premiership Rugby, Metropolitan Police, Active Communities Network, Wooden Spoon, The Mayor's Office, RFU and the RFF (Glasshouse Partnership)
- Silver - The G4S 4teen Programme (Fast Track)
- Bronze - Future Flames – Coca-Cola sponsorship of the Olympic Movement (Blue Rubicon)
Objective
Best corporate sponsorship to help raise brand awareness
- Gold - Launching Ericsson Money to Filipino Community – Ericsson Money sponsorship of Barrio Fiesta sa London (Threepipe)
- Silver - FedEx Express delivers Panda-monium – Fed Ex Express sponsorship of the Edinburgh Zoo Pandas (Ketchum Pleon)
Best corporate sponsorship for employee engagement
- Gold - BT sponsorship of Sport Relief
- Silver - The European Organisation for Research and Treatment of Cancer (EORTC) Charitable Trust partnership with Alliance Boots
- Bronze - The Solidarity Holidays partnership with ArcelorMittaObjectivel
Best relationship-building sponsorship programme
- Gold - What Car? Awards sponsorship programme with Slingshot Sponsorship
Best community involvement in a sponsorship activity
- Gold - Volunteer It Yourself – partnership between Wickes, A4e, Pimlico Plumbers, London Youth and vinspired (The Co-Sponsorship Agency)
- Silver - ING sponsorship of Risks and Rewards initiative
- Bronze - Barclays Cycle Hire
Type
Best ongoing corporate sponsorship programme
- Gold - The G4S 4teen Programme (Fast Track)
- Silver - British Gas sponsorship of the British Gas Energy Trust
- Bronze - TelecityGroup and multiple charities
Best partnership between sponsoring company and sponsored organisation
- Gold - Lansons Communications sponsorship of HighTide Festival Theatre
- Silver - Three Trees – partnership between Velvet and Amata
- Bronze - Bronze Kiln Sierra Leone Marathon – Kiln Group sponsorship of Street Child of Sierra Leone (Brandex Group)
Best pro-bono work for a charitable/social/ ethical cause
- Gold - The launch of the 30 % Club (MHP Communications & BNY Mellon)
- Silver - Beat The Mozzy - Cartoon Network partnership with Malaria No More UK
- Bronze - WPP and multiple charities
Activity
Best execution of corporate sponsorship activity
- Gold - What Car? Awards sponsorship programme with Slingshot Sponsorship
- Silver - Barclays Cycle Hire
- Bronze - Aviva & Railway Children
- Bronze - Future Flames - Coca-Cola sponsorship of the Olympic Movement (Blue Rubicon)
Best communication of corporate sponsorship activity
- Gold - Holiday Inn sponsorship of London 2012 (Hill+Knowlton Strategies & IMG)
- Bronze - Three Trees – partnership between Velvet and Amata
Most effective long-term philanthropic scheme
- Gold - Banking on Change – partnership between Barclays, Plan and CARE International UK
- Silver - Three Trees – partnership between Velvet and Amata
- Bronze - TelecityGroup and multiple charities
For sponsored organisations
Best collaborative approach
- Gold - Volunteer It Yourself – partnership between Wickes, A4e, Pimlico Plumbers, London Youth and vinspired (The Co-Sponsorship Agency)
- Silver - Three Trees – partnership between Velvet and Amata
- Bronze - What Car? Awards sponsorship programme with Slingshot Sponsorship
Special awards
Grand Prix
- Winner - Volunteer It Yourself – partnership between Wickes, A4e, Pimlico Plumbers, London Youth and vinspired (The Co-Sponsorship Agency)